About Me

I am a brand-focused creative leader and designer working in the industry for over 15+ years – 10 years in Auckland, 2 in Dunedin and 3 in Mumbai.

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I create design solutions for clients large and small, from a variety of industries. I am highly process- driven and believe that only a good brand foundation can help achieve beautiful yet functional design. My core strengths include brand identity, UI/UX design, website design, digital design, print design and typography.

I strongly believe that a solid brief leads into a solid design. A project should never ever start with “I want a red logo because I like that colour”. Any design project should always be focused on the brand’s audience and their requirements.

In my personal life I am a mum of a 7 year old little man and a 6 year old old Boxer dog. When I am not designing or looking after the boys, you’ll find me either cooking up a storm in the kitchen or listening to Spotify.