This company is a startup that offers mid range interior and painting services to residential and commercial properties. Their name, Deccan Property Services is a long one and has less memory value for their audience. Hence we made a conscious choice to create the main identity using the initials of the business name – DPS. I created a strong icon to reflect this and combine the visual aspects of the letters. This was done using strong shapes, geometric angles and crisp lines to capture the true essence of their work and functioning.