Pallavi Karambelkar

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Elements

Elements is a distinctive hosted luxury accommodation in the stunning Castor Bay, on the North Shore of Auckland. The property boasts stunning views, earthy yet modern interiors, and has been designed to celebrate the elements of nature. The brief was to develop a unique and strong brand identity and website that captures the soul of this property and location. We developed a creative approach that amalgamates the ethos of the elements of nature and the values of spirituality with the modern sophistication of the property.

Skills:

Branding, Website, UI, UX, Print

Agency:

Tomahawk

We created a minimalistic logo that represents peaceful, earthy, understated elegance through the elements — wood, fire, earth, metal, and water. Each element of the motif stands for an element and together they fuse into a water drop shape to complete the representation.

The brand is enhanced with a nature inspired colour scheme and a geometric minimal typeface that captures the upmarket brand.

Some collated visual explorations of the brand creation process.

The website captures the essence of the brand and is a user friendly platform to get more information about Elements of Castor Bay and provides a pathway to booking online.